The ‘Wonky Tray Table Effect’
Chris Rourke has just posted a small article on eConsultancy about what he calls the ‘Wonky Tray Table Effect’. It’s worth a read, and what it alludes to is the way in which small things can affect our confidence.
I completely agree with Chris. A website that contains errors – whether they’re spelling mistakes, broken links or something else equally trivial – makes me question the integrity of that site:
- Are they going to handle my credit card details properly?
- Are there typos in the code that could mean the SSL security is broken somehow?
- Are the staff trustworthy?
The moral of the story (as I’ve concluded in my Hotmail post) is to check everything, and assume nothing.
And bring me pie.
