‘Dr Hue’: the 24-hour startup

November 27, 2009 in All posts

I’m a bit late to the party blogging about this as I read about it yesterday – but here you go:

The 24 Hour Startup is – perhaps predictably – a start-up project by digital agencies Nonsense and White October. The aim? To conceive, design, build and sell a web business in just 24 hours. The business? Dr Hue: a shop-by-colour service.

Utilising Twitter, various marketing and PR approaches and an office webcam feed, it’s being sold on eBay to the highest bidder. I think this is an ambitious – but brilliant – idea. I’m interested to see just how much interest can be built up, and how much it’ll sell for ultimately.

p.s: They’re running a competition on the Dr Hue blog to be eligible for a free gift. I’d just like to register my own entry into it, by saying:

I’d like the blue gift please. It’s my girlfriend’s favourite colour, and I’d like to win it because it’d be a rather awesome and unsual Christmas present for her. Come on, Mr Hue – make my girlfriend happy!:)

Hmm. That last sentence could be misinterpreted. :/

Tags: dr hue, startup