NOISIA: Split The Atom – the importance of on-page SEO
Whilst doing some research for an album I wanted, I found a pretty good example of why on-page SEO is important.
The artist NOISIA
In essence, this couldn’t be a more qualified search term: it contains the band name along with the name of their new album (which, no doubt, will be associated with all sorts of press releases and similar). And, in fact, that’s rather the problem:
Noisia aren’t even on page 1, despite being the producers of the music: in fact, they’re usurped by the likes of ‘Filestube’ (which, for the unitiated, is an illegal file download repository). The BBC feature first – which is understandable given the authority of that domain.
Things aren’t all bad, however: at least their Myspace profile is up there at #3…but this isn’t great.
In honesty, whether this is an actual failure for Noisia is debatable, since Play.com features ahead of them and they’re clearly only interested in selling their music for them…I suppose the question remains as to whether they care – or want to sell directly to their fans. Perhaps this isn’t an issue for them.
For those interested, you can buy the album here on Amazon
George
George Rosier runs this blog. It's somewhere he can vent his spleen about web design, usability, SEO, and other such nonsense that will no doubt mean nothing in 5 years' time.
George – the point you make is a valid one. What’s more important, the sale or the content? Surely you have to convince the viewer to by first before they go to the store, and just because they are looking for your band name doesn’t mean they are only looking to buy.
On-page SEO is critical, and you ignore it at your peril. Another example I have seen recently is where a lack of META description leads to random feature events data appearing in the description area below the links in the Google homepage and the client wasn’t happy. Needless to say no amount of prodding encouraged them to write 1 or 2 sentences for me
With a unique name like Noisia it wouldn’t be too hard to rank well. That’s for sure!
Hey Vincent – thanks for the comment.
At the time of writing, the official website is down. I wonder if this has a bearing…? Didn’t think Google was that quick to react.
It would be funny if it was at the planet, like one of my servers that is currently offline
luckily not all of them are affected.