About me
Hi! I’m George, a graduate with an HND in Business IT, and a 2:1 Multimedia Design degree.
Before entering the web marketing arena, I worked for Virgin Mobile as a Finance Advisor. It wasn’t very exciting, but it gave me valuable insight into frontline call centre handling and customer service standards.
After passing my degree in 2005, I worked for P&O Cruises as an E-Marketing Assistant, managing and creating content, running reports, helping to create email marketing campaigns and supporting the E-Marketing Executive in the overall running of the P&O Cruises digital marketing approach. Working for a big, fast-paced brand such as P&O Cruises meant I gained valuable insight into web marketing.
I have also worked for First Choice Holidays (Inland Waterways) as E-Commerce Executive. This role was a very hands-on approach to web marketing. Whilst a smaller brand than P&O, my duties included the day-to-day management of 3 brands’ websites: creating, amending and updating content, liasing with the web development team and Head of E-Commerce for innovative web ideas, and managing email campaigns - from concept through to creation, execution and reporting.
I now work for Zurich Insurance, managing their UK web content and providing web channel support to the wider business. I’ve also been involved in defining European-level online brand guidelines, and have been directly responsible for coordinating website usability studies.
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