best practice

An SEO & web best practice guide: part 2

December 8, 2009 in All posts

If you missed part 1 of this guide, it’s here.

Having looked at the first three things on the list, here’re the next three:

  • Imagery (relevancy, contrasts, copy-as-images, alt tags)
  • Flash (why/why not, navigation)
  • Technical (301 redirects, non-www domains, keywords in domain names, mod-rewrite for search friendly pages, meta content)

Read on!

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An SEO & web best practice guide: part 1

November 30, 2009 in All posts

Here’s a hopefully quite well-rounded and all-encompassing-yet-succinct guide to all that SEO and web usability stuff you keep reading about but would like to see in one place.

In this 2-part thingy I’ll be covering the following topics at a high level:

  1. Links (equity, inbound link importance, writing/colours/format/titles/targets, link buying)
  2. Headings (H1, H2, sizes, colours, keywords)
  3. Content (relevancy, not keyword stuffed, writing for people)
  4. Imagery (relevancy, contrasts, copy-as-images, alt tags)
  5. Flash (why/why not, navigation)
  6. Technical (301 redirects, non-www domains, keywords in domain names, mod-rewrite for search friendly pages, meta content)

So, without further ado, here are the first 3: read on…

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