hierarchy
Route One review – redux
Back in 2008, I reviewed the Route One website (here). Aside from that being ages ago (time flies), I recently stumbled across the site again – they’ve undergone a redesign! That’s cause for a) celebration, and b) another review.
To recap, the main issues with the old site were:
- Crazy homepage with bonkers messages
- No hierarchy in terms of buttons, messages, actions or otherwise
- Badly-built (all in tables)
- Strange combination of design templates
So has the redesign gone well? Did they sort out those issues? Or have they become Route Bum? Read on and find out!
0A review of Directline.com
Whilst wandering around the web, I stumbled across the Direct Line website and thought I’d write a quick review of their web offering.
Being the most dominant direct insurer in the market brings great responsibility. Does your website support your brand and support your customer proposition? Can a visitor tell where they’ve arrived at? As the biggest fish in the pond, it’s easy to get complacent and neglect your website.
Have Direct Line done their duty? Or have they let it go to the dogs? Read on and find out!
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