LV

Trustmarks don’t increase confidence, but LV use a fake Verisign image

March 25, 2010 in All posts

Recent conversations on the web have indicated that trustmarks don’t work (see eConsultancy reports on the subject here).

LV seem to have taken this one step further, though: in their Life Insurance quote journey, the (usually clickable) image to verify the presence of a Verisign seal has simply been embedded using normal HTML. If you click it, nothing happens…

LV & Verisign

Click to enlarge

See for yourself here: link

Shocking! ;)

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