photoguard
Browsers and design – Photoguard.co.uk
Whilst looking for camera insurance, I stumbled across www.photoguard.co.uk. And I bet you can just guess what’s coming next …
A (short) critique of www.photoguard.co.uk
Firstly, this is clearly quite an established business – and a very niche one at that. Photographers have a lot of expensive kit to lug around, and need a specific policy to cover the various aspects of their equipment and travel. And being photographers, it’s reasonable to assume that they’ll be a) creative, and b) have a good eye for composition and design.
So why, then, is the homepage of this site – the first entry point for users, the first impression they’ll get…why is it a bit broken?! Read on!
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