schuh
Schuh.co.uk – redesigned
Quite a while ago, now – back in July 2008, in fact – myself and my esteemed colleague, friend and all-round niceguy Martin found ourselves looking at the Schuh.co.uk website. Back then, it was dire: any regular readers will know the various reviews I’ve written about the evolutions of their site.
Today I was going through a bunch of old files, and found OUR attempts at a redesign for Schuh. Given that there’s been a fair bit of time (and indeed they’ve changed their site since), I thought I’d share them with you.
Bearing in mind that these designs are pretty old now in the scheme of things, here we go!
A fair bit of thought went into these, including:
- Overall function for the site (why were people there? what were the most popular lines? how would you show them?)
- Keeping the brand greeny colours
- Insert opportunities for cross-selling (right-hand navs)
- How it could all be built & maintained
We rather liked it, but then we were young and naive. 
P.s: All the above are copyrighted to us, but if you ask nicely and get our explicit permission, you can use them. 
P.p.s: the thumbnail gallery above was automatically generated by WordPress 3! How clever is that?! I love it.
0Similarities? clothingattesco.com vs schuh.co.uk
A short blog post for you this evening because I’m about to enjoy a cubic foot of brioche and custard.
Sites do occasionally end up looking like each other out of chance: this I accept. However, is it just me, or can anyone else see a similarity between the homepage designs of www.clothingattesco.com & www.schuh.co.uk ? Bar the colours, they look…familiar:
- The header is virtually identical in terms of logo placement and spacing
- Baskets & associated tools in the same place
- Top nav disturbingly similar in layout
- Right navs identical in size
- Email address signup in bottom right
Here’s some helpful comparison graphics for those of you who’re still unsure.
I dunno: call me cynical – or maybe my judgement is clouded with thoughts of brioche. What do you think?
2A review of the new Schuh.co.uk site!
In the latest part of the on-going saga of my reviewing the Schuh website(s), they’ve relaunched their website today! So, without further ado…
A review of the new www.schuh.co.uk site
After my previous entries about the Schuh sites, you may recall some of the previous points:
- Ineffective design templates
- Bad site structure, both technically and IA-wise
- Bizarre graphics
- Inconsistent user journey
- Lack of hierarchy
Have they addressed these issues? Does the site now support the brand adequately? And – perhaps most importantly – do they stock those Dekline shoes I wanted all those months ago? Read on!
5Peep Schuh – wherefore art thou?
Still no word of the new Schuh site (Peep Schuh!)…I’m actually excited to see it. I clearly need to get out more. Don’t keep me hanging, Schuh: let’s see the new site.
Schuhstore: design & navigation redux
So you may remember (actually you won’t remember because you’ve probably never read this blog) that about a year ago I reviewed the design and layout of the Schuh website. Well, they’ve relaunched it. In fact, they relaunched it a while ago, but I’ve only just got round to looking at it. So anyway, predictably, here follows …
A(nother) critique of www.schuhstore.co.uk
When I looked at this site before, there were serious hierarchy issues, navigational weirdness, coding oddities and some frankly bizarre graphics. Have things changed for the better? Is there a clearer idea of where to go? Read on and find out!
3Navigation hierarchy and priorities: Schuhstore.co.uk
Be warned: this post has tried to be funny in certain areas. Remove your sense of humour now.
A critique of www.schuhstore.co.uk
I will preface everything I’m about to say with the fact that this site has managed to win the Drapers “Footwear eTailer of the year ’08″ award. Not only is that Draper’s award site a bit drab, I can only wonder what the judging criteria were for that award, since the Schuh site’s definitely not supporting their brand in a positive way. Whilst it’s clearly functional and ‘works’, it’s looking in desperate need of a redesign. Read on!
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