Posts Tagged ‘ seo ’

Duplicate content in search engines

There’re various opinions around how Google and other search engines deal with duplicate content. Google’s comments on the matter give an indication of how they deal with it, and the main takehome points are: They can usually spot unintentional (i.e non-malicious) duplicate content In the above case, Google will simply index the content it feels most relevant [ READ MORE ]

An SEO & web best practice guide: part 2

If you missed part 1 of this guide, it’s here. Having looked at the first three things on the list, here’re the next three: Imagery (relevancy, contrasts, copy-as-images, alt tags) Flash (why/why not, navigation) Technical (301 redirects, non-www domains, keywords in domain names, mod-rewrite for search friendly pages, meta content) Read on! [ READ MORE ]

An SEO & web best practice guide: part 1

Here’s a hopefully quite well-rounded and all-encompassing-yet-succinct guide to all that SEO and web usability stuff you keep reading about but would like to see in one place. In this 2-part thingy I’ll be covering the following topics at a high level: Links (equity, inbound link importance, writing/colours/format/titles/targets, link buying) Headings (H1, H2, sizes, colours, keywords) Content (relevancy, not [ READ MORE ]

SEO: keeping PPC costs down

It’s Friday lunchtime, and I’ve apparently had a Redbull enema – so here’s my latest re-entry into the blogosphere. I think it’s fair to say my ceramic tiles have come loose, because I’m on fire…and not in a good way. Want to find out how your website is actually a pub? Need to see how [ READ MORE ]

Google to index Flash content

So, a recent update by Google announced that they’re to start indexing Flash content. This is good right? Well, at first glance yes – since generally speaking, it’s better to index content than not. But there are other more worrying ramifications. That’s a good word, that: “ramification“. RAM-ification. Sounds like a vetinary term. The problems I foresee are [ READ MORE ]

The Eyes have it

Here’s an interesting article about the eye movements of users who are just searching for information vs those who are looking to buy online. Perhaps unsurprisingly, the first thing the researchers found was that users who were looking to buy spent more time absorbing information and looking through more pages of results than those who were [ READ MORE ]