Route One review – redux
Back in 2008, I reviewed the Route One website (here). Aside from that being ages ago (time flies), I recently stumbled across the site again – they’ve undergone a redesign! That’s cause for a) celebration, and b) another review.
To recap, the main issues with the old site were:
- Crazy homepage with bonkers messages
- No hierarchy in terms of buttons, messages, actions or otherwise
- Badly-built (all in tables)
- Strange combination of design templates
So has the redesign gone well? Did they sort out those issues? Or have they become Route Bum? Read on and find out!

