Posts Tagged ‘ site design

Route One review – redux

Back in 2008, I reviewed the Route One website (here). Aside from that being ages ago (time flies), I recently stumbled across the site again – they’ve undergone a redesign! That’s cause for a) celebration, and b) another review.

To recap, the main issues with the old site were:

  • Crazy homepage with bonkers messages
  • No hierarchy in terms of buttons, messages, actions or otherwise
  • Badly-built (all in tables)
  • Strange combination of design templates

So has the redesign gone well? Did they sort out those issues? Or have they become Route Bum? Read on and find out!

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Navigation hierarchy and priorities: Schuhstore.co.uk

Be warned: this post has tried to be funny in certain areas. Remove your sense of humour now.

A critique of www.schuhstore.co.uk

I will preface everything I’m about to say with the fact that this site has managed to win the Drapers “Footwear eTailer of the year ’08″ award. Not only is that Draper’s award site a bit drab, I can only wonder what the judging criteria were for that award, since the Schuh site’s definitely not supporting their brand in a positive way. Whilst it’s clearly functional and ‘works’, it’s looking in desperate need of a redesign. Read on!

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