startup

New startup: “What Do I Do With This?”

Sorry about the radio silence: been working on something quite interesting in the background, and it’s now pretty much ready to rock!

What Do I Do With This logo

Introducing “What Do I Do With This?” (www.whatdoidowiththis.com), a site dedicated to recycling/reusing surplus building and decorating material. Designed to be used by both individuals and trades alike, it’s aim is to help reduce waste and help people find the building materials they want at a lower-than-retail price.

It’s literally only had the bubblewrap pulled of it last night, so there’s no content on it yet…but there’s a parternship strategy in the wings that will hopefully solve that.

In the meantime, if you or anyone you know has any spare paint, wallpaper or similar surplus DIY-related gubbins they don’t know what to do with – point them to www.whatdoidowiththis.com. :)

Any feedback or comments welcome.

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‘Dr Hue’: the 24-hour startup

I’m a bit late to the party blogging about this as I read about it yesterday – but here you go:

The 24 Hour Startup is – perhaps predictably – a start-up project by digital agencies Nonsense and White October. The aim? To conceive, design, build and sell a web business in just 24 hours. The business? Dr Hue: a shop-by-colour service.

Utilising Twitter, various marketing and PR approaches and an office webcam feed, it’s being sold on eBay to the highest bidder. I think this is an ambitious – but brilliant – idea. I’m interested to see just how much interest can be built up, and how much it’ll sell for ultimately.

p.s: They’re running a competition on the Dr Hue blog to be eligible for a free gift. I’d just like to register my own entry into it, by saying:

I’d like the blue gift please. It’s my girlfriend’s favourite colour, and I’d like to win it because it’d be a rather awesome and unsual Christmas present for her. Come on, Mr Hue – make my girlfriend happy!:)

Hmm. That last sentence could be misinterpreted. :/

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