templates
(White)Space: The final frontier – Routeone.co.uk
July 2, 2008 in All posts, review
This week, I’ve decided to take a look at the website of one of the most well-known skatewear retailers: Route One. I’ve long been a fan of skatewear in it’s various incarnations, so a recent visit to this site left me in a bit of shock. Don’t misunderstand me: it’s not a BAD site by any means, but it’s definitely in need of some heavy-handed reworking of the navigational priorities and the graphic elements.
Fascinating, I’m sure you’ll agree. I clearly need to get out more!
A critique of www.routeone.co.uk
So, from a high-level, it’s fair to say that graphically it’s quite nice…but it’s somewhat lacking in decent site templates to make the most of the colour scheme, products and logos that are currently stacked all over the place. The navigation could also do with reworking a bit. Read on…
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