trustmarks
E-Commerce trustmarks
Hello! It’s been a manic few weeks, so apologies for the lack of updates. Here’s something to mull over:
As a regular reader of the eConsultancy blog, the issue of e-commerce trustmarks and their efficacy has become a favourite point of contention of mine.
Trustmarks are small graphics provided by various companies that are meant to increase shoppers’ confidence in the online purchase process. Having read various accounts from both sides of the fence, I’m placing my stake in the ground firmly with this blog post.
Read on to find out where it’s stak’ed!
(is that even a word? it is now.)
0Trustmarks don’t increase confidence, but LV use a fake Verisign image
Recent conversations on the web have indicated that trustmarks don’t work (see eConsultancy reports on the subject here).
LV seem to have taken this one step further, though: in their Life Insurance quote journey, the (usually clickable) image to verify the presence of a Verisign seal has simply been embedded using normal HTML. If you click it, nothing happens…
Click to enlarge
See for yourself here: link
Shocking! 