Novel Twitter campaign idea by Sony Ericsson: #pumpt
Just a quick entry to note that Sony Ericsson have launched a novel new campaign to support their TV ad (which features people bouncing inanely on spacehoppers).
If users Tweet the #pumpt tag, they can see a real-time video feed of a spacehopper being pumped up with air for 20 seconds. The video feed shows a huge screen in the background so you can see your Tweet being received in real-time. Rather fun, except that it didn’t work for me – and I spotted the engineer fiddling with an errant spacehopper…
…so naturally I Tweeted #pumpt whilst he was doing so in order to try and spray him with air (if you read carefully, you can see my Tweet in the background). I don’t think it worked though.
Later they started swinging another spacehopper on a length of rope through the warehouse, and balancing one on an engineer’s head. Looks like they’re having fun 
This is a great example of merging on and offline for an inventive and engaging (if pointless) campaign. I like it.
